Digital Marketing

The Digital Marketing Specialist Masters Program will transform you into a complete digital marketer with expertise in the top eight digital marketing domains — search engine optimization, social media, pay-per-click, conversion optimization, digital analytics, content, mobile and email marketing. Fast-track your career in digital marketing today with practical training you can apply on the job.

Project Infor

  • SEO:Search Engine Optimization
  • SEM:Searh Engine Marketing
  • SMO:Social Media Optimization
  • SMM:Social Media Marketing

Search Engine Optimization(SEO)

Search engine optimization is the process of improving the visibility of a website on organic ('natural' or un-paid) search engine result pages (SERPs). This is accomplished through implementation of search engine friendly website architecture, optimized internal navigation and link landscape, as well as optimization of the content (comprised, at a minimum, of readability & usability improvements, and grammatical corrections). SEO is as much art as it is science, but at its core it is the discipline of making user-friendly & useful content understandable and easily digestible for search engines.

Searh Engine Marketing (SEM)

At Search Engine Land, we publish search marketing news stories daily, along with frequent in-the-trenches advice, tips and tactics from our expert contributors. Below, you’ll find links to our most recent stories on search marketing

Social Media Optimization (SMO)

Search engine optimization (SEO) is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results. In general, the earlier (or higher ranked on the search results page), and more frequently a website appears in the search results list, the more visitors it will receive from the search engine's users; these visitors can then be converted into customers.

Social Media Marketing (SMM)

Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or “updates” with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.